Demographic change:Society is changing – in ways that impact us all!

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In brief

What does demographic change mean?

Germany’s population is aging while facing a shortage of young people due to prolonged periods of low birth rates. This phenomenon, known as demographic change, has significant economic and social consequences that are already being felt today: There are not enough individuals in the country to fill crucial roles in sectors like healthcare, IT, the skilled trades and logistics.
This shortage of (wo)manpower presents a critical challenge to the attainment of economic and social goals related to digitalization and decarbonization.



Why is demographic
change such a
hot topic?

The consequences of demographic change encompass both risks and transformative opportunities that will shape the future of the workforce and can strengthen societal cohesion in the years to come.

New worlds of work

While competing for labor, businesses will strive to create enticing job opportunities.

Increase efficiency

The limited availability of labor is driving a conscious and efficient utilization of resources.

Prevent generational conflicts

Developing new work and living arrangements to meet changing needs.

Emphasis on purpose

The meaning and significance of work is becoming a competitive factor for skilled professionals.

Projects, studies, rankings

The impact of demographic change
is omnipresent

In order to position industries, sectors, companies and regions for the future, demographic change and its impact need to be consistently taken into account.


Why is demographic change a problem and how can we address it?

In recent decades, the economy has experienced consistent growth. However, in the coming years, this upward trend will encounter new hurdles associated with a shrinking pool of labor. To address this situation, companies will need to leverage the opportunities presented by digitalization in order to sustain productivity and foster attractive work environments.
Meanwhile, employees will need to adapt by acquiring relevant (digital) skills for the future and fulfilling emerging job demands.


Expert voices

What our experts are saying


For businesses

The “human capital” factor has been instrumental in Germany’s prosperity. However, with demographic change, the pool of available labor is shrinking. Sustaining Germany’s innovative strength will involve harnessing the opportunities presented by digitalization to ensure a continued flow of resources for innovation and research.

To mitigate the effects of demographic change, businesses can address three factors: talent, time, and productivity.  Immigration and improved education, a better work-life balance, and maximizing productivity potential through digitalization are essential to success.

  • We explain the projected development of labor supplies.
  • We identify the strategic levers that can enhance the attractiveness of industries to employees.
  • We highlight the competencies needed to shape digital and ecological transformation.

Ask us how we can help

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Frau im Seitenprofil, über ihrem Kopf sind mehrere digitale Displays mit vielen Informationen und Daten eingeblendet


For foundations, government ministries and associations

Foundations, government ministries and associations play a crucial role in advocating for their specific target groups. We assist them by conducting comprehensive analyses of demographic change across different contexts, offering evidence-based insights to support their positioning and strategic decision-making.

  • We discuss the consequences of demographic change for the economy and society.
  • We analyze skilled labor shortages in industries and regions.
  • We develop strategies to unlock the potential of the labor force.

Ask us how we can help


For cities and municipalities

Regions and municipalities are affected by demographic change in multiple ways. Infrastructure needs to adapt to the changing demands of the resident population. At the same time, strategies must be developed and implemented to provide attractive conditions for businesses and prevent or reverse negative development trends.

  • We analyze regional real estate markets to facilitate a demand-driven housing supply .
  • We continuously survey critical location factors in order to map regional and municipal living conditions across Germany.
  • We develop visionary roadmaps to position regions and municipalities as attractive locations for residents, businesses and workers alike.

Ask us how we can help

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